The route to civilizing big data will help us to gain more instead of only lose. I think we must bring old methods of interacting with the data overlords of past times (banks, credit) to bear on the new ones. Make a human connection. Like when you make physical trips to your account holders, hold them accountable. Visit their sites, talk to their reps, READ their privacy and legal statements.
Similarly, we make unspoken agreements with media and advertising. We give them our data, and just like we can’t function without a bank account, we can’t interact without one of the media monoliths. It comes down to which monolith you want to pay (serve). That’s obvious and depressing.
I am afraid though of what kind of subserviency will be prevalent later this decade. I understand the handwringing; without AGI, we can’t reason with AI. AGI will be the pivotal step to the singularity. Don’t be distracted when people say here is AI, and there is AI–but the time is not yet.