How to Write White Papers #4

White Papers for Dummies held me a little more when it talked about promoting your white paper after you have created it.

First up, the must-do’s have all the things that I did in my marketing department position:

  1. Create a landing page with an abstract
  2. Feature it prominently on your site
  3. Mention it in company newsletters
  4. Email your salespeople/partners/in-house opt-in list
  5. Tweet about it on Twitter
  6. Blog about it
  7. Announce it in LinkedIn groups
  8. Publish a press release
  9. Send it to relevant journalists and bloggers
  10. Get mentioned in channel partner newsletters (and vice versa for them)
  11. Post it on (Scribd.com, slideshare.com, slideboom.com, mybrainshark.com)
  12. Create a slide deck and send it to sales and channel partners

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