How to Write White Papers #4

White Papers for Dummies held me a little more when it talked about promoting your white paper after you have created it.

First up, the must-do’s have all the things that I did in my marketing department position:

  1. Create a landing page with an abstract
  2. Feature it prominently on your site
  3. Mention it in company newsletters
  4. Email your salespeople/partners/in-house opt-in list
  5. Tweet about it on Twitter
  6. Blog about it
  7. Announce it in LinkedIn groups
  8. Publish a press release
  9. Send it to relevant journalists and bloggers
  10. Get mentioned in channel partner newsletters (and vice versa for them)
  11. Post it on (,,,
  12. Create a slide deck and send it to sales and channel partners

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